Art Hashtags

Art hashtags are an important part of marketing your art in the wonderful world of social media. But what are ‘Art Hashtags? – Quite simply they are keywords or phrases added to a social media post, profile or comment that connects the content to a wider collection of content with the same hashtag. Social media marketing has become an important tool for artists to promote their work online. In this article we will discuss how to use art hashtags correctly to promote your artwork.

What are Art Hashtags?

Many online users will already know about hashtag’s is and how to use them.  When you create a piece of content for a social media account, you an can add a keyword or phrase (in one word) with the hash symbol (#) at the front, and this will connect the content to everything on the platform with the same hashtag.

Art hashtags are those that have a connection to any form of artwork, the art community or any part of the creative process. As the most obvious example of an art hashtag, you can add a hash symbol to the word art. Voilà: #art.

The #art hashtag is the most popular art related hashtag across social media platforms for obvious reasons. At the time of writing there are just under 350 million posts using the #art hashtag on Instagram alone. You can use hashtags on all the major social media players, including Twitter, Instagram, Google+, Facebook, Pinterest and YouTube.

By adding a hashtag to your publication you are basically assigning it a category. This allows users to locate similar content by simply clicking on the hashtag in a piece of content, or by searching for a hashtag in the search bar.

How to Use Art Hashtags

Quantity of Hashtags

Using too many hashtags can be perceived as spammy by your followers, and could alienate them into unfollowing you. As a rule of thumb try not to use more hashtags than you have words, always keep the ratio of words higher than the ratio of hashtags. This also depends on the individual social media platform and their rules on posting and hashtags.

Twitter

Twitter does not have a limit on hashtags but it does have the 280 character limit rule, so it is important to keep the use of hashtags low.

Hashtag spam

As you can see from the example that we mocked-up above, hashtag heavy content looks awful and nobody is likely to read or engage with such a post. If you add hashtags to a separate comment on the Twitter post, this comment will appear as a separate tweet of pure hashtags on your timeline and will look even worse.

One way to implement hashtags into your 280 characters is to use a hashtag as part of the content itself.

In this example we have crafted the hashtags into the content. Only two separate hashtags are added at the bottom as space fillers. This is the the ideal way to implement hashtags into your social media content on Twitter. It is readable and informative without appearing spammy.

Instagram

Instagram has a 2,200 character limit. But it limits the maximum number of hashtags to 30 per post. Adding 30 hashtags to an image description can look unsightly and will appear to you followers like spam. You should limit the hashtags on Instagram to the minimum

A good way to include your hashtags on Instagram is to share the image post.  Then add the art hashtags when the image is live to a comment below. Again you need to be careful using this method as the first comment can still display a chunk of hashtags on your feed, especially if you have no image description

You can see above in the Matchstick-8 post from 2017, we added hashtags to the first comment instead of the description. However, they are still displayed in the feed due to the lack of image description.

To counteract this, you should add some spacers –

By adding five spacers and starting text on the sixth line, it ensures the comment is displayed collapsed in the feed regardless the length of the image description.

Facebook

Facebook has a range of options for promoting your content. This could be through a Facebook post, comments, description or ad, with each having a different character limit.

  • Facebook post character limit: Over 63,000 characters
  • Facebook Page Description: 155 Characters
  • Facebook Comments: 8,000 Characters

As you can see, you are unlikely to run out of space for hashtags on a Facebook post, but that still doesn’t mean you should cram in as many hashtags as you can. Even in a long post, a huge block of hashtags will be off putting for your followers. Keep the use of hashtags on Facebook to quality and researched keywords within the content.

Facebook introduced hashtags to its platform late in the game (2013) compared to Instagram and Twitter. It would appear hashtags are not as important on Facebook as the other platforms, and excessive use has been proven to reduce engagement.

In general try to minimize your hashtags to 2 or 3 hashtags per Facebook post.

Quality of Hashtags

You really want to be using quality keywords relevant to your artistic niche. DO NOT use unrelated hashtags for you publications. It really upsets the internet police when you add a blatantly misleading hashtag to your post. You will most likely get called out for spamming. They used to say there is no such thing as bad publicity – until using inappropriate hashtags came along.

This is particularly true of piggybacking branded hashtags. When people click on the #StrangerThings hashtag looking for images of their favourite TV show. If they come across your abstract expressionist interpretation of Whitley Bay in in Northumberland, dont be surprised if you are given the short shrift by some sci-fi aficionados.

That doesn’t mean you cant get creative with your art hashtags. Look for trending hashtags in real time that have a connection or relevance to your post and highlight that connection in the description.

As we have seen #art is a very popular hashtag, but this is not always a good thing. If you were to add only the #art hashtag to an image on Instagram, chances are your post would disappear down the list of the #art hashtag category rapidly. You

How to Find Popular Art Hashtags

When looking for

Hashtagify.me

List of Art Hashtags for Reference

Instagram Specific Hashtags

#artofinstagram #artstagram #instaart #instart #instaartist #instadrawing #Instagood #Instagram #instapainting

Twitter Specific Hastags

#twitart #arttwit #artwit #twitterart

Generic Art Hashatags

#art #artinfo #artheals #artprocess #artnews #artwork #artoftheday #artsy #craft #creative #creativity #followart #inspiration #mural #murals #portrait #portraits #portraiture #selfportrait #wallart

Artist Hashtags

#abstractartist #artist #artistry #artists #artistsofinstagram #artistsoninstagram #contemporaryartist #myart #iloveart #streetartist #urbanartist

Art Style & Form Hashtags

#abstract #abstractart #abstractarts #abstracted #abstractexpressionism #abstractexpressionist #abstraction #abstractors #abstractpainting #abstracts #contemporaryart #fantasy #fineart #graffiti #graffitiart #modernart #realism #streetart #streetartistry #urbanart #urban

Colours and Art Medium Hashtags

#acrylic #black #blackandwhite #color #colour #drawing #drawings #illustration #ink #markers #paint #painting #paintings #mono #monoart #monochrome #pencil #sculpture #sketch #spray #spraypaint #watercolor #watercolour #watercolourart #watercolourpainting

Art Gallery & Exhibition Hastags

#artfair #artcall #artcompetitions #artcontest  #artgallery #artshow #callforart #callforentries #galleries #gallery #gallerywall #onlineart #onlineartgallery #onlineartsales

Foreign Language Hashtags

#arte #artesanatos #arteurbano #grafiti #pintura

Art Photography & New Media Hashtags

#abstractphoto #abstractphotography #animation #blackwhitephotography #digitalart #graphic #graphicdesign #lightspacetime #model #photo #photobomb #photobooth #photocollage #photodaily #photoday #photoftheday #photogram #photograph #photographer #photography #photoofday #photooftheweek #photos #photoscape #photoself #photosession #photoshare #photoshoot #photoshoots #photoshop #photoshopped #photoshot #photostudio #phototag #photowall #pixel #pixelart #selfie #streetphotography

Leave a Reply

Your email address will not be published. Required fields are marked *